IntelliCompete works as an ASP model. It has following major components to collect the relevant data.

• Crawler: This component goes out to the internet and collects the needed information on periodic basis as required by client.
• Data analyzer: The crawled data is analyzed for sensing the changes as well as ranking the crawled information.
• Change Synthesizer: The changes detected are aggregated and associated with right competitor and a report mail is prepared from it.
• Query Server: The crawled data is also indexed for any further investigation by client.

The client can configure following things:

• Set of competitors and their urls.
• Frequency of e-mail.
• News sources to be scanned.
• Important Keywords associated with the each competitor.