DSPL is focused on providing cutting edge intelligent home solutions for residential complexes and townships. DSPL understands changing customer needs and technologies help in its effort of continuous product evolution. DSPL has major deployments at prestigious projects that are going on in Mumbai, Pune and Bangalore. The solution is primarily offered to builders for their upcoming projects. DSPL is committed to this line of business and has long-term product support strategies.

DSPL, a typical small and medium sized enterprise, had identified around 26 competitors and it was very difficult to find out who is planning what and what their reflections in the media are. The method followed was to do a periodic manual check of the websites and to look for any news items using search engine. The method was not reliable and efficient. The available solutions in the market were either too costly or not making much value addition.

Aftek's IntelliCompete was a perfect fit. It did following analysis for DSPL and help make a change:

• Monitor 26 competitor's websites for any changes
• Collect information from 50+ news and blog sites to find reflection of competition in media and their word of mouth publicity.
• Daily analyze data of size 1GB+ from 7000+ competitor website pages and thousands of news and blog items to generate a report of few most relevant changes, news and people's opinions.
• Keep a daily report mail that identified the changes to the website and talk about competition in media. .
• The mail contained not only which web page changed but also what has changed in the web page to the granularity of title, contents, description and keywords. .
• The news, blog items and changes are ranked according to relevance so that most important are at the top. .
• The crawled information is available for more exhaustive search if needed by DSPL. .